“Eric has helped us have a strong, positive identity with excellent reach...”
Jim Neal : CRSA Atlanta
The high level of uncertainty in our country’s political debate surrounding immigration inspired a group of 18 industry leaders to professionalize their coalition. The coalition’s mission is to highlight the cultural, social, and economic contributions of refugees and immigrants in Georgia. As part of this mission, they host a Day Under the Gold Dome event each year. They invite groups of citizens, students, and business leaders to meet and personally speak with their representatives about immigration. They also host a swearing in event of new Americans and register them to vote.
Project Description
WEI already had an established brand and web presence. Their original logo was built during their conception from a municipality/programatic perspective. In other words, it felt more mechanical. As they developed within their community, their logo didn’t communicate their spirit. They needed to strengthen the brand to not only look better, but to give them a flag to rally around. The refreshed brand has come to symbolize ambition amplification, unique trajectories/experiences, and female empowerment.
Project Details
Client CRSA of Atlanta
Skills creative direction, brand strategy, pre-press, content messaging, project management
View www.WEIAtlanta
Many collateral pieces were created to help promote the new brand. The most popular being the t-shirt. The t-shirt and the logo mark have become iconographic with their audiences.
