“Atlanta is open for business.”
ATL INBusiness
I was tapped by a coalition to help create a tool to help support the Atlanta entrepreneur community. The coalition consisted of three City of Atlanta entities: Invest Atlanta, Welcoming Atlanta, and WEI. The idea was to make finding resources simple for entrepreneurs at any stage. Through their existing initiatives, programs, and resources the browser based app would help “Atlanta-preneurs” plan, start, manage, and grow their businesses. I partnered with MDash to help the coalition name their brand and find it’s voice, look, and feel. We then partnered with Polar Notion to build out the website and online quiz.
Project Description
Partnering with MDash, we hosted a brand workshop that involved the coalition’s leadership to identify common themes, audience profiles, and messaging. We then created a name, logo, voice and visual language for the resulting brand. Collateral was later created and incorporated in partnership with Polar Notion app development.
Project Details
Client: Invest Atlanta, WEI and City of Atlanta
Skills creative direction, brand strategy, brand development, naming, voice, content messaging
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