“...a creative problem solver with a stunning talent for design. He always delivers!”

Theia Smith : WEI Atlanta

To be honest, WEI is a dream client. I started with a visionary founder who really understands the power of a strong brand. She involved me in all aspects from the obvious (logo and website), to the commonly overlooked (event signage and interior design). Together, we built an amazingly recognizable brand that has stood the test of time.

entrepreneurs launch party

Project Description

WEI already had an established brand and web presence. Their original logo was built during their conception from a municipality/programatic perspective. In other words, it felt more mechanical. As they developed within their community, their logo didn’t communicate their spirit. They needed to strengthen the brand to not only look better, but to give them a flag to rally around. The refreshed brand has come to symbolize ambition amplification, unique trajectories/experiences, and female empowerment.

Project Details

Client WEI and City of Atlanta
Skills creative direction, brand strategy, pre-press, content messaging
View www.WEIAtlanta

online brochure
strong branding
logo variations