A logo may think it’s the star, but the brand sets the stage.

I’m a nerd about branding. Like, card carrying nerd. I’ll practice restraint and just say that a brand goes much further than a trademark or a logo. It is a continuous message, image or feeling that carries through everything that speaks to your audiences. It’s in the words you choose, what filters saturate your photos, color schemes that feel unnoticed, what a font says before you read it. My goal is to build the world your logo was meant to live in.

 

 

 

 

 

 

 


It all starts with this.

Soccer is at the heart (and head) of Fugees Family. It is the brand’s origin story and it serves as an avatar for its mission. It builds skills that are used in both sport and study: practice, hard work, belonging, teamwork, goal setting, challenging yourself, and pushing one’s self. Here, they build upon grit. It is their renewable energy that will sustain them in everything they do in life.

Fugees Family
Fugees Academy
brand workshop
brand collateral

 

 

 

 

 

 

 


The Coalition of Refugee Service Agencies (CRSA) is composed of Georgia’s top resettlement agencies. They needed a strong brand to increase political awareness, visibility, and influence. I created a design to further promote the “GA Loves Refugees” campaign that has become one of their best promotional pieces.

design in action
brand collateral
strong branding

The Women’s Entrepreneurship Initiative’s (WEI) brand was inspired by the idea that their purpose was to amplify a cohort of entrepreneurs each year. Additionally, to recognize that the act of entrepreneurship requires and produces an energetic force that never repeats the same path. The coiled ribbon icon was used to illustrate unique spiraling paths that mirror sound waves in nature as they coil outward.

interior branding
online brochure
logo variations