“Atlanta is open for business.”
The Power to Change Initiative
Atlanta joined the 100 Resilient Cities network as part of the third wave of cities selected in 2016. I am proud to have worked with that team to kick off this initiative to move Atlanta into an era of sustainability focused change. To help establish a successful campaign that engaged everyone on the new charge, and created a brand focused on everyone’s “Power to Change”.
Project Description
The Mayor’s Office of Sustainability asked us to produce a few collateral pieces to support their vision of a city’s power to change for the better. These contributed to the visual communication of the responsive website. The background always features hopeful and clean images of the city, and the information is shown modularly to due to the idea that small actions add up to big change.
Project Details
Client The City of Atlanta Mayor’s Office of Sustainability
Date March 2014-2016
Skills creative direction, UX strategy, photographic direction, content management
Building Change
The site required multiple functionality along with strict brand alignment. It also required easy CMS for internal updating.
